Video games grow up as ownership by adults rises
LOS ANGELES: Video games aren't just for the kids anymore. More than one in three US adults who go online, or 37%, own a video game console and 16% own a portable gaming device, Nielsen//NetRatings said. The majority of those console owners, 71%, are married, and 66% have at least one child in the household. "As game consoles have become increasingly sophisticated, families have incorporated them into their centralised home media centres, which include the television, digital recording device, digital music player and the PC," said Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings. Microsoft and Sony are positioning their Xbox 360 and PlayStation 3 consoles as entertainment hubs for gaming, music and photo viewing amid a fierce battle for dominance in the $30 billion global video- game market.
No comments:
Post a Comment