Women take the wheel in car buying
When Jennifer Schwanberg graduated with a doctorate in clinical psychology last year, she felt a reward was in line.
"I just decided as a graduation present to myself I would get a new car," she said.
She knew what she wanted: safety, high gas mileage, a five-speed transmission and a sunroof. The 54-year-old St. Cloud woman found it last month in a 2007 periwinkle Forester
With increasing numbers of women staying single longer, working outside the home and earning higher wages, more women are taking control of the car-buying experience.
"I see more women involved because there is a lot of independence and shared decision-making with relationships," said Patty Yarbrough, owner of McKay's Family Chrysler Jeep Dodge in St. Cloud. "It's been going on for years."
National statistics now show women buy 50 percent of new cars and 48 percent of used cars.
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